Our Choice
Our choice: if you are looking for something new, different or special!
Selma van der Beek: Marketing Manager:
“I would like to tell you something about our new concept: ‘our choice’. What does this concept involve? It involves our buyers continuously looking for new plants from agriculturists and growers throughout Europe that meet our ‘our choice’ criteria. These plants are divided into several categories, each with its own story and something unique about it. That is why we developed this line with easily recognisable red and light green labels:
o ‘Exclusive’ , plants grown exclusively for Waterdrinker,
o ‘New’ to Waterdrinker (new in terms of variety, size, pot, shape, etc.)
o ‘Forgotten Plants’, bestsellers of the past that have since been forgotten
o ‘Special’, plants that are special in terms of shape, size, colour, scent or quality.
o ‘Best Buy’, the bright red label indicates an excellent price/quality ratio.
To enable us to realise this we are n continuous contact with growers and agriculturalists; a fine example of supply chain collaboration.
In our ‘coming soon’ display we offer you a sneak preview of a forthcoming novelty. Our Special Plants Purchasing Coordinator (Ed Mol) offers you advance information on interesting plants soon to be included in our range. . Together with all our buyers he really is always on the hunt!”
