Our Choice Collection
Our Choice Collection: always unique & different
Selma van der Beek, Marketing Manager:
‘Every week Waterdrinker introduces plants in one of the Our Choice Categories. After the introduction period, many of these plants ‘disappear’ among all the other plants at the Cash & Carry. That is a shame because these plants remain special! That is why we have developed the Our Choice Collection. From April 3 - 8 2011 we introduce this collection at our Cash & Carry.
You can recognise plants from the Our Choice Collection by a stylishly striking Our Choice T-label. You can find plant-care tips and the stories behind the plants at www.ourchoiceplant.nl. The nice thing it is that your customers will also be able to read the story if you leave the T-label in the plant. So in future it will be even easier for you to find an exceptional plant and, thanks to our website, you can also re-read the background information at your convenience, at any time.
The plants in the Our Choice Collection always meet the strict Our Choice criteria: a top-quality plant, with unique features, and its own story to tell. But the most important criterion to be included in the Collection is that the plants must be available for long periods. Our buyers maintain close contact with selected growers, and together they ensure that the plants can be supplied to you throughout an entire season or even all year round.'
