Collaborations in the chain often lead to the most extraordinary results. The development of Cannova Casa is a fine example. Grower BB Plant, young plant producer Beekenkamp, and seed breeder Takii joined forces in their mission to create a new Canna concept. Their goal? Turning the well-known Canna garden plant into a houseplant.
The parties called upon the Post Harvest Knowledge Center for independent research and consulted chain partners and consumers to assess the feasibility of this project. Now – two years later – knowing that this specially selected variety thrives indoors and can meet customer needs, the project is entering a new phase with an introduction at Waterdrinker. Product Developer Ed Mol is excited to offer the first batches at our Novelty Square:
“Cannova Casa is a great houseplant with beautiful, warm, green-bronze leaves. Tests show that this particular Canna can form buds or even flowers indoors with sufficient light. And outdoors, it blooms all summer long with large peach-colored flowers. People will appreciate the Mediterranean charm, indoors and out!”
The Cannova Casa (introduced as ‘Our Future Plant’ during the GTC Days in March) is available at Waterdrinker from this week on (week 13).