At Waterdrinker, we offer more than just plants and flowers. We’re working towards a more sustainable future! Together with the trading companies of the Dutch Flower Group, we follow the IMPACT25 Sustainability Program: an initiative that focuses on transparency in the chain, with attention to people and the planet. One of the pillars is trading sustainably certified products. To stimulate the sale of these products and to make it as attractive as possible for customers to buy sustainably, we offer them the opportunity to receive an overview indicating which products have been purchased, which of them are sustainably certified, and what kind of certification it concerns (think of products with an MPS-A or GAP certification).
This is particularly interesting for florists who (want to) carry the independent quality mark 'Barometer Sustainable Florist'. With this list, they can show how many sustainable plants and/or flowers they have bought in the GTC. With this, they can supplement their 'sustainability barometer'. Depending on the number of points they earn, a bronze, silver, or gold label can be awarded. That label is valuable because it shows that the florist in question operates in a sustainable manner. Something consumers are paying more and more attention to these days.
make a difference
Are you a GTC customer and would you like to receive such an overview? Please let our service desk staff know. We would be happy to help you!