Cooperating to strengthen the floriculture industry's innovative power
As of 11 November 2020 Waterdrinker Aalsmeer B.V. will join forces with OZ Planten and Hamiplant BV (both part of Dutch Flower Group) to form the Dutch Plant Group. By sharing knowledge and international network of plant breeders and growers, Dutch Plant Group aims to accelerate the flow of innovative new products from the breeding process to end markets.
There will be no change to the way Waterdrinker, OZ Planten and Hamiplant serve their individual customers through their existing account teams. However, the opportunities arising from the enlarged shared grower network will be used to offer a wider range of plants and exclusive varieties.
There will also be no changes to the individual companies’ management. Board members Bob Moria and Mariska Foppen (Waterdrinker), Henk Willem Spaargaren (OZ Planten) and Leon Buskermolen (Hamiplant) will form an umbrella team focussing on a number of joint strategic themes such as product innovation, supply chain optimisation and digitalisation.