In the Spotlight: Eye-Catchers

Striking houseplants that grab attention

Consumers are increasingly looking for special houseplants that do more than just add a touch of green to their interior. They want true eye-catchers: plants that stand out, make an impression, and instantly create atmosphere. Did you know that 75% of consumers decide to buy a houseplant in-store simply because it catches their eye? The Eye-Catchers theme taps perfectly into this trend. It’s time to enrich the shopping experience with a striking selection of plants — and in doing so, boost impulse purchases.

Why Eye-Catchers are interesting for garden centers

Plants with guaranteed wow-effect

Some plants naturally have that extra wow-factor: they immediately stand out, impress, and create more experience and sales opportunities on the shop floor.

Take the Alocasia Frydek, for example, with its velvety, dark green leaves and striking silvery veins. A true design plant that radiates luxury and is therefore loved by consumers looking for something special.

The Anthurium clarinervium is also guaranteed to attract attention. Its heart-shaped, velvety leaves with contrasting veins make it a unique plant that consumers often recognize from interior trends and social media.

Striking houseplants that continue to fascinate

Special houseplants don’t just attract attention once — they keep it. They spark curiosity, give customers the feeling of buying something unique, and encourage repeat visits.

The Alocasia Pink Dragon, with its pink stems and glossy green leaves, is a perfect example. An elegant variety that fits seamlessly with the demand for bold, modern plants.

The Codiaeum (Croton), on the other hand, responds to the desire for color. With its mix of red, yellow, and orange, it brings energy and vibrancy to any display. Plants like these appeal to a wide audience who dare to choose color.

The Aglaonema stands out with leaf patterns in green, silver, pink, or red. In addition, it’s low-maintenance and shade-tolerant, making it attractive to a broad target group.

Did you know....

That 75% of consumers decide to buy a houseplant in-store simply because it catches their eye? The Eye-Catchers theme taps perfectly into this trend.

Compact but big in effect
Not every customer has space for a large plant. That’s why compact varieties are essential in your assortment: they are accessible, versatile, and full of character.

The Begonia BD ‘Double Dot’ is a compact eye-catcher with playful, speckled leaves. Perfect for windowsills, desks, or smaller living rooms.

The Tillandsia, or air plant, may be small in size but stands out through presentation. Since it doesn’t require soil, it can be displayed creatively — in glass globes, on wood, or in mini displays. This makes it a versatile addition.

Unique houseplants for every customer
The beauty of Eye-Catchers is their versatility: they fit seamlessly into different interior styles, appealing to a wide range of customers.

The Epiphyllum anguliger (fishbone cactus) is almost a living piece of art with its unusual stems. When it blooms, it surprises with impressive flowers — a bonus that often excites customers.

The Aphelandra squarrosa ‘Dania’ stands out with its fresh green, veined leaves and can even add a colorful accent when in bloom. A subtle yet stylish plant, perfect for tables and smaller displays.

In short: Eye-Catchers are plants that immediately stand out, enhance store presentations, and give customers a reason to return. Did you know that Waterdrinker offers fully styled concept tables for the Eye-Catchers theme? All you have to do is arrange the table and put the plants in the spotlight!

Want to know more about our concept tables?
With Planty Concepts we support garden centers in developing themes like Eye-Catchers. We provide complete concepts, inspiring materials, and ready-to-use store presentations that are easy to apply on the shop floor. This way, you can effortlessly translate trends into an inspiring experience for your customers. Curious how to bring this concept to life in your store? Read more about garden centre concepts here or request more information here.