Waterdrinker is one of the largest players in the international floriculture market as a wholesaler and a leading exporter of flowers and plants. As a trading platform, we serve various customer groups, including florists, wholesalers, garden centres and retailers throughout Europe.
We offer a wide and up-to-date assortment of green and flowering houseplants, garden plants, flowers, pots and accessories. In addition to commercial seasonal products, we also supply surprising novelties and unique specialties. Thanks to our extensive network of growers and breeders, our product specialists compile an exclusive and versatile assortment every day.
The beating heart of our company is the Waterdrinker Green Trade Center (GTC) in Aalsmeer. Covering 25,000 m², it is the largest green-related purchasing centre in Europe. Here, green professionals purchase a carefully selected assortment every day, aligned with trends, seasons and market demand. As a pioneer in the industry, the GTC can truly be called a showroom for the floriculture sector.
OUR ROOTS
Waterdrinker’s roots lie in the market in Zaandam, a city in the shadow of Amsterdam. This is the place where founder and namesake Jaap Waterdrinker began to trade in plants and flowers. As a market trader, he regularly bought so many plants and flowers that he stored the wares in his house boat and his family literally slept “between the green”. When that was no longer possible, Jaap began a flower shop.
This flower shop developed into a plant wholesaler’s in Aalsmeer, the heart of the plant and flower sector. ‘Uncle’ Jaap had a nose for unique products and dared to take risks. Waterdrinker is still known for its guts and innovative character today. Thanks in part to this, our company developed at record pace from local plant trader, to one of the biggest global exporters and wholesalers of indoor and outdoor plants, flowers and accessories.
